‍Logistics & Transportation SEO Case Study

See how Prolinkage played a key role in JustShip's organic growth, With optimised keywords, compelling content, and strategic link building, we achieved a remarkable 491.84% increase in organic users and a staggering 1400.36% boost in sessions. The outcome? Enhanced visibility, increased traffic, and a fortified position in the global shipping market.
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Problem: 

JustShip, a leader in hassle-free international shipping, encountered a common hurdle faced by enterprises with robust brand recognition. Although they secured a significant portion of their organic clicks from branded searches, the challenge was to expand their reach to new audiences through non-branded searches. The client sought to move beyond the exclusivity of brand-related queries, aspiring to rank for non-branded keywords that explicitly showcased their affordable and efficient international shipping services.

Solution: 

‍Prolinkage spearheaded a comprehensive revitalization of the JustShip website, strategically enhancing its online presence. Working closely with JustShip, we implemented targeted optimization strategies, aligning the website's aesthetic with non-branded keywords to broaden its reach. The focus was on ensuring a seamless and user-friendly experience for visitors, with key pages undergoing optimization for both visual appeal and search engine optimization (SEO). The migration process was executed successfully, validating the chosen approach.

Prolinkage initiated a substantial overhaul of the JustShip website, strategically enhancing its online presence:

• Collaborated closely with JustShip to implement targeted optimisation strategies.
• Aligned the website's aesthetic with non-branded keywords to broaden its reach.

The focus was on delivering a seamless and user-friendly experience for visitors:

• Key pages underwent optimisation for both visual appeal and search engine optimisation (SEO).

The migration process was executed successfully, validating the chosen approach.

Post-migration, efforts shifted towards sustaining growth through:

• Refining pages.
• Enhancing on-page elements.
• Building high quality links.
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This holistic strategy solidified JustShip's visibility and authority in the international shipping market.

Leveraging content marketing, Prolinkage strategically attracted a broader audience through:

• High-volume keywords in the blogosphere.

As a result, JustShip emerged as an industry leader, showcasing the transformative impact of a holistic content strategy.

Throughout this collaborative journey, our approach has been consistently refined through the discerning eyes of JustShip's CEO and CMO. The unprecedented growth and market dominance achieved by JustShip underscore the success of our strategic initiatives, showcasing a symbiotic partnership that goes beyond mere optimization, making a lasting impact in the competitive landscape.

Results:

Impressive Organic Traffic Surge:

• Prolinkage's SEO strategy delivered remarkable results for JustShip, elevating their monthly website visitors from an initial 330 to a staggering 5868. This outstanding achievement marked an extraordinary 1678.18% increase in organic traffic, showcasing the substantial impact of our tailored approach.

Exponential Growth in New Users:

• The implementation of Prolinkage's SEO tactics not only increased overall traffic but also led to a substantial rise in new users. JustShip experienced an impressive 1698.07% increase in new users, demonstrating the effectiveness of our strategies in expanding and diversifying the customer base.

Phenomenal Increase in Sessions:

• Prolinkage's SEO work resulted in a phenomenal 1400.36% increase in sessions for JustShip. The numbers surged from 548 to an impressive 8222, highlighting the brand's enhanced online visibility and user engagement following the strategic implementation of SEO initiatives.

In 2020, Prolinkage successfully employed SEO strategies, securing top positions for key phrases such as "Shipping to New Zealand" and "Send parcel to USA," consistently holding the #1 spot on Google. The SEMrush snapshot validated these achievements, proving their strategic value. Beyond elevating rankings, these successes directly contributed to JustShip's revenue. The chosen keywords represented more than casual browsing; they signified a commercial quest, significantly boosting JustShip's financial gains.

Our approach in 2020 extended beyond mere keyword rankings; it involved meticulous planning to position them prominently. Through strategic implementation, we seamlessly transformed clicks into commerce and searches into success stories. Prolinkage, at the intersection of careful planning and supremacy, made SEO a narrative of triumph for JustShip. The secret sauce lies in our ability to turn keywords into revenue streams, showcasing our expertise in securing top positions for commercially-driven phrases.

Join us on a journey to unravel the story behind our #1 rankings. Our strategic skills, coupled with success, transformed JustShip's digital landscape and bottom line. Take advantage of a complimentary SEO consultation, where we unlock the strategies that led to our glorious #1 rankings. Untangle the narrative behind each keyword, where our strategy seamlessly intertwines with success, propelling you towards a trove of commercial triumphs. Seize the moment – book your Free SEO Consultation now and embark on a journey towards digital greatness with Prolinkage.