Edtech SEO Case Study - Prolinkage SEO Imapct on PrepforTech - Online Learning Platform

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In 2020, PrepForTech, launched in April, as a service-oriented website catering to students and professionals aspiring to secure top positions at companies like Google, Amazon, Apple, and more. The platform offers courses in Competitive Programming, System Design, and other relevant subjects.

PrepForTech underwent a noteworthy digital transformation with Prolinkage, achieving remarkable results through optimised keywords and strategic link building:

- Achieved an impressive 84.85% organic traffic boost.
- Gained 88.46% new users.
- Able to get a substantial 141.91% increase in Google sessions.

Notably, on Bing, PrepForTech experienced a remarkable 3700% surge in organic traffic, showcasing the effectiveness of Prolinkage's tailored strategies. This has significantly strengthened PrepForTech's position in the competitive programming online course space.

Problem:

In 2020, PrepForTech, which teaches competitive programming online, had a tough time getting students organically via google. In the crowded online course scene, PrepForTech struggled to stand out, and this hurt their overall position in the industry.

Initial Organic Traffic: Starting from scratch, PrepForTech encountered the hurdle of establishing organic traffic on its newly launched website.

Intense Market Competition: The market is saturated with 10-20 competitors all vying for the top position, creating a highly competitive landscape for PrepForTech.

Organic Lead Generation: Striving to capture organic leads, PrepForTech aimed to stand out amid tough competition through targeted keywords and strategic digital marketing efforts.

Solution:

Content Enhancement:

Conducted extensive Keyword Research: Identified and incorporated high-performing keywords relevant to PrepForTech's offerings and target audience.Comprehensive Competition Research: Analysed competitors to understand content gaps and opportunities, ensuring PrepForTech's content stands out.

Intensive Interlinking and On-Page Optimization:

Structured Interlinking Strategy: Developed a systematic interlinking plan to enhance the connectivity between different pages, improving overall website navigation and user experience.On-Page Optimizations: Implemented SEO best practices, including title tags, meta descriptions, and header tags, to ensure each page is optimally indexed by search engines.

Strategic Link Building:

Diversified Link Sources: Acquired backlinks from a variety of reputable sources related to PrepForTech's business niche, contributing to a well-rounded and authoritative online presence.Anchor Text Optimization: Ensured anchor texts in the acquired backlinks were strategically chosen to align with target keywords, enhancing the relevance and authority of the links.

Regular Content Updates:

Implemented a Content Calendar: Established a schedule for regular content updates to keep the website dynamic and relevant, signalling to search engines that the site is actively maintained.Fresh and Engaging Content: Produced and published new content regularly, catering to the evolving needs of the audience and aligning with current industry trends.

Technical SEO Audits:

Conducted Regular Audits: Performed routine technical SEO audits to identify and rectify any website issues affecting search engine performance.Mobile Optimization: Ensured the website is optimally configured for mobile users, as mobile-friendliness is a crucial factor in search engine rankings.

Monitoring and Analytics:

Installed Analytics Tools: Set up robust analytics tools to monitor website performance, user behaviour, and keyword rankings.Regular Reporting: Provided regular reports on SEO metrics, allowing PrepForTech to track progress and make informed decisions for continuous improvement.

This holistic approach aimed to not only increase keyword rankings but also to create a sustainable and authoritative online presence for PrepForTech in a highly competitive market.

Results:

Our strategic focus on enhancing online visibility has yielded significant results in keyword performance:

• Impressions for over 350 business-related keywords have surged, marking a remarkable increase from 78 impressions last month.
• Notably, our SEO efforts have secured top rankings for 76 business keywords within the top 100, a substantial improvement from the previous month's 6 keywords.
• Furthermore, we've achieved outstanding positions with:
• 2 keywords in the top 3
• 10 in the top 10, and
• 28 in the top 20 rankings

resulting in a comprehensive presence within the top 100 rankings.

Despite a shift in impressions and click-through rate (CTR), from 5.7K impressions with a 4.7% CTR compared to 700 impressions with an 8.1% CTR last month, our organic user growth has seen a remarkable increase of 191.18%, reflecting a robust performance in driving relevant organic traffic.

In the realm of organic traffic, both from Google and Bing, we've witnessed substantial growth:

• Google organic traffic has increased significantly, with users up by 84.85%, unique users by 88.46%, and sessions by an impressive 141.94%.
• Similarly, Bing organic traffic has experienced an exponential surge, witnessing a remarkable 3,700.00% increase in both users and unique users.

This surge in organic traffic has translated into a 50% increase in leads compared to the previous month, underscoring the efficacy of our approach. The success story lies in the meticulous art of turning keywords into revenue streams, showcasing Prolinkage's proficiency in securing top positions for keywords infused with commercial intent. This transformative journey has not only reshaped PrepforTech's digital landscape but has also significantly impacted the bottom line. Join us on this journey, where strategic skills converge with success, and keywords pave the way for a multitude of commercial triumphs.

We're inviting you to a complimentary SEO consultation – your key to unlocking the strategies that propelled us to those glorious #1 rankings. Join us as we untangle the narrative behind each keyword, where our strategy seamlessly intertwines with success, leading you to a trove of commercial triumphs. Seize the moment – book your Free SEO Consultation now and embark on a journey towards digital greatness with Prolinkage.